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Experience

Corporate Experience Across Analytics, BI, and Applied AI

A reverse chronological view of roles, with a focus on the work that produced lasting business impact.

  1. 2026 — Present
    Rabat
    Data Scientist, Product R&D
    Foundever
    • Building Python and Azure pipelines that power AI-driven product features inside the R&D group.
    • Implementing OpenAI API text classification workflows for high-volume customer interaction data.
    • Designing semantic search and conversational insight applications using Azure OpenAI and Cognitive Search.
    • Collaborating with product and engineering to ship analytics features into operational tools.
  2. 2023 — 2026
    Rabat
    Global Senior Data Analyst
    Foundever
    • Delivered 15+ tailored Power BI dashboards covering pricing, infrastructure, CRM, HR, and client management.
    • Unified reporting from Dataverse, Salesforce, SharePoint, and HR systems into single dashboard ecosystems.
    • Optimized DAX models and report performance for global teams operating at large data volumes.
    • Improved data quality through Python-driven validation, monitoring, and ecosystem maintenance.
    • Acted as a reporting partner for stakeholders across operations, finance, and client services.
  3. 2023
    Rabat
    Team Manager
    Foundever
    • Led a frontline operations team, balancing service quality with productivity targets.
    • Used performance data to coach team members and adjust staffing in real time.
  4. 2022 — 2023
    Rabat
    Customer Service Advisor
    Foundever
    • Handled complex client interactions across multiple channels with strong KPIs.
    • Built early familiarity with the operational data that I would later analyze and model.
  5. 2021 — 2022
    Rabat
    IT Consultant
    Geosphere Company
    • Advised clients on IT infrastructure choices, reporting tools, and data workflows.
    • Delivered tailored configurations and documentation for small and mid-size teams.
  6. 2020 — 2021
    Morocco
    Graduate Tutor
    University
    • Tutored undergraduate students in mathematics, algorithms, and programming foundations.
    • Designed practice material that mirrored real engineering problem-solving patterns.
University projects

Where The Technical Foundation Was Built

A selection of academic work spanning deep learning research, computer vision, and signal processing.

2021 — 2022

Multimodal Deep Learning for Mental Health Analysis

Master's Thesis · Mohammed V University

Research-led thesis combining text and signal modalities to detect mental health indicators using deep learning architectures.

2021

Sports Video Classification (CNN / ResNet)

Academic project · Computer Vision

Built a ResNet-based convolutional network with TensorFlow and Keras for multi-class sports video classification, trained with SGD on a 75/25 split.

2020

Digital Transmission Chain Simulation

Academic project · Telecommunications

Developed a Matlab application simulating an end-to-end digital transmission chain, covering encoding, modulation, and signal reconstruction.

Selected impact

Selected Outcomes and Delivery Highlights

15+
Tailored Power BI dashboards deployed
5+
Business domains covered in reporting
4+
Enterprise data systems integrated
2
Azure Web App with AI Search and Azure OpenAI Foundry in production
AI
Classification and semantic search in production tools
End to end
From source ingestion to executive reporting
Global
Reporting consumed by international stakeholders